KŌMBU is a branding project in which I challenged myself to create a modern brand using current design trends in an intentional manner, for a product that is often branded in very traditional ways.
Both the custom typeface and the multitude of shapes were created to resemble sharp edges and wavy movements that abstractly resemble the feeling of drinking KŌMBU kombucha, which is described as bold and modern. Bright colors and versatile lines and shapes were designed in a way that allows for both elegance and playfulness, used on an off-white background for a more minimalistic appeal.
KŌMBU kombucha is designed to elevate the kombucha drinking experience visually, for moments that need a unique style and personality that no other traditional beverage can offer.
